From the blog

Digital Marketing Company

Are you already working on your 2016 SEO strategy? If not, then you should be. SEO changes every day, slightly pushing forward to meet the demands of consumers. SEO in 2016 will be sleeker than ever, and there will be more demands for content and constraints on what works when it comes to a successful SEO campaign. Here are 5 things to keep in mind as you plan your SEO 2016 strategy:

  1. Mobile Search

Your 2016 SEO strategy will need to recognize mobile to be successful. Work on creating a responsive web design to completely cater to the rapidly growing number of mobile internet users. In 2016, there will be more mobile web browsers than desktop – and you’ll need to offer something they like! As Google continues to roll out updates to further improve the mobile search platform, companies that aren’t mobile friendly will be left behind.

  1. Voice Search

A growing number of consumers are using voice search options to seek out the information they need. The way people search is changing because now they can ask complete questions. Integrate “who”, “what”, “where”, “why”, and “how” into your keywords and keyword phrases into your 2016 SEO content strategies.

  1. Social SEO

More than ever, social media is cropping up in search results, especially for branded keyword searches. Just as you create rich web content, create rich social media posts to lend to your portfolio of backlinks, keywords, and social proof in 2016! Google has said that its algorithm pickup up social signals as part of the ranking factors. How exactly Likes, Shares, Retweets, and other social engagement play a role is still not completely clear.

  1. Video SEO

Video is on the rise, and up to 50% of people will watch videos on their mobile devices in 2016. Harness SEO in your videos. YouTube has become the most used search engine behind Google. If you don’t already have a strong video campaign, 2016 is the year to do it. Consumers consume more and more video now then ever before as people rather watch a video then read an article or book. Video SEO has really gained traction over the years with the improvement in mobile devices.

  1. Content is Still King

Content is the undisputed champion in digital marketing. When it comes to your 2016 SEO strategies, you should still be focusing on creating rich content. Articles, blog posts, videos, press releases, social media, and any form of original, great content that you can think of will lead your 2016 SEO strategies to success!

We’ve almost made it to the last quarter of 2015, and many of you have probably been working all year to perfect your SEO strategies. Now is the time to take a breather, regroup, and come back fighting with a content-rich SEO strategy for 2016 that caters to mobile consumers!

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